Electronic Cigarette

Kantrowitz., Alex. "Digital Ad Fraud Is Rampant. Here’s Why So Little Has Been Done About It." Advertising Age. 24 Mar. 2014. Adage- Crain Communications. 26 Mar. 2014 <http://adage.com/article/digital/online-ad-fraud/292285/>.

This website advertises e-cigarettes and tries to explain the process of market segmentation and ad creations. It introduced the e-cigarettes, the benefits, and the unique eloign points. The customer market is segmented and targeted. The website also analyses the advertising trends over the last five years and argues that mobile advertising will be the next frontiers as smart gadgets are increasingly being developed. The company deals in Marketing, Advertising, Digital, Media, Agency, Data, BtoB and Search

1 websites that are selling items similar to your own 

Blucigs. "Electronic Cigarette | E-Cigarette | blu eCigs- Why blu is the Best–Selling Electronic Cigarette:." Blu eCigs. 26 Feb. 2013. 28 Mar. 2014 <http://www.blucigs.com/>.

This websites advertises e-cigarettes and promises to help the e-cigarettes smokers save their budgets as the e-cigars are refilled. It also promises the government had other environmentally conscious smokers and potential smokers that it is safe to the environment as the e-cigarettes cartridges are recyclable. Finally, the website advertises e-cigars as time saving as people can smoke anywhere saving them the time lost trying to look for a smoking zone

One source that discuss the wants and needs of your target audience

Smoker Friendly. "E-cig-Why Use an Electronic Cigarette." E-city. 12 Nov. 2013. Smoker Friendly International, LLC. 28 Mar. 2014 <http://smokerfriendlyecigarette.com/why- use-electronic-cigarette/>.

This website introduced e-cigarettes and argues that people smoke e-cigarettes because they need freedom from Tobacco & Tar, Freedom from Odor, freedom from Flame and Ashes, Freedom to Smoke’em Anywhere, and Freedom from Smoking Stigma. It analyses the needs of the e-cigars and the factors that drive e-cigarettes smoking


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