SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is a way of
summarizing the current state of a company and helping to devise a plan for the future,
one that employs the existing strengths, redresses existing weaknesses, exploits
opportunities and defends against threats.
• Identify skills and capabilities that you have.
• What can you do particularly well, relative to rivals?
• What do analysts consider to be your strengths?
• What resources do you have?
• Is your brand or reputation strong?
• What do rivals do better than you?
• What do you do poorly?
• What generates the most customer dissatisfaction and complaints?
• What generates the most employee dissatisfaction and complaints?
• What processes and activities can you improve?
• Where can you apply your strengths?
• How are your customers and their needs changing?
• How is technology changing your business?
• Are there new markets for your strengths? (e.g. foreign)
• Are there new ways of producing your products?
• Are your rivals’ customers dissatisfied?
• Are customers able to meet their needs with alternative products?
• Are customers needs changing away from your product?
• What are your competitors developing?
• Are your rivals improving their product offerings or prices?
• Is new technology making your product obsolete?
• Is your cash-flow and debt position healthy?
• Are your employees satisfied? Is turnover high?
• Is new competition coming?
• Are sales growing slower than the industry average?
- Mattel, Inc. (MAT) – Financial and Strategic SWOT Analysis Review (sbwire.com)
- Global Medical Imaging Reagents Market 2012 – 2016: Worldwide Industry Latest Market Share, Investment Trends, Growth, Size, Trends, Strategy And Forecast Research Report (prweb.com)
- :9/16/13 What is a SWOT Analysis? (cctrubenrodriguez.wordpress.com)
- SWOT Analysis on WordPress (wprandho.wordpress.com)